Blog post provided by The Spa of Colonial Williamsburg and Babor US.
Clean Beauty Explained
By now, you’ve undoubtedly heard about beauty’s fastest growing trend, Clean Beauty. But what is it exactly? Clean Beauty refers to skincare, makeup, and hair care products that cut out any ingredient that is either known or suspected to be harmful to both people and the planet. You may wonder why some brands would include such toxic and potentially dangerous ingredients in their formulations, and we do too, but nevertheless, they still remain common place in many conventional beauty products.
But more and more of us today are becoming smarter and more educated about the things we put in and on our bodies. Living a clean and healthy lifestyle is becoming increasing more important. With natural and organic food, increased exercise, and alternative ways to reduce stress and anxiety continuing to grow in popularity, we are now looking at what exactly is in that eye cream anyway? Soon the days of undisclosed business practices might be a thing of the past and transparency and safety standards may become the norm.
WHICH INGREDIENTS ARE CONSIDERED UNSAFE?
Since cosmetics in the United States are still minimally regulated, many retailers have created their own lists of clean beauty standards such as “Clean at Sephora” and “The Dirty List” from Credo. BABOR, as leaders with more than 60 years-experience in research and development, have determined our own set of standards that meet and/or exceed leading beauty authorities.
CLEAN BEAUTY GUIDE:
All vegan, dermatologist-tested formulations are:
Mineral oil free
Synthetic fragrance free
WHAT IS THE DIFFERENCE BETWEEN CLEAN BEAUTY, NATURAL BEAUTY, AND GREEN BEAUTY?
Many of us use the terms clean beauty, natural beauty, and green beauty interchangeably. But each has its own meaning. For instance, Clean Beauty refers to products that are typically made up of natural ingredients but may also incorporate synthetics that have been deemed safe for people and the planet. Natural Beauty refers to products that contain plant-based ingredients sourced from nature. And finally, Green Beauty refers to products that include organic or natural from sustainable & renewable resources.